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How distinct is your product story?

Aug 6, 2026

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6 min read

How distinct is your product story?

How to escape the "Marketing Backrooms"

Elliott Rayner
Elliott Rayner
Free Lesson With IBM Story Strategist Jeremy Connel-Waite

Jul 16, 2026

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2 min read

Free Lesson With IBM Story Strategist Jeremy Connel-Waite

Learn from one of the worlds best business storytellers.

Elliott Rayner
Elliott Rayner
The State of Storytelling - Free Download

Jul 2, 2026

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3 min read

The State of Storytelling - Free Download

I studied 25 storytelling leadership roles. Here is what I found.

Elliott Rayner
Elliott Rayner
Engineering Product Belief with Storytelling

Jun 21, 2026

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4 min read

Engineering Product Belief with Storytelling

Why should your audience believe anything you say about your product?

Elliott Rayner
Elliott Rayner
Product Storytelling: Casting Nets & Designing Lures

Apr 2, 2026

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11 min read

Product Storytelling: Casting Nets & Designing Lures

Taking Storytelling Into Sales Enablement Part Two

Elliott Rayner
Elliott Rayner
Download "The State of Storytelling"

Mar 24, 2026

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2 min read

Download "The State of Storytelling"

Or recruit a head of storytelling to embed product narrative into marketing, sales, and go-to-market.

Elliott Rayner
Elliott Rayner
Download "PMM: The Story Engine"

Mar 24, 2026

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2 min read

Download "PMM: The Story Engine"

Or enrol in the Story Cohort to learn the science of storytelling and create stronger product narratives.

Elliott Rayner
Elliott Rayner
Download "The Narrative Guidebook"

Mar 24, 2026

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2 min read

Download "The Narrative Guidebook"

Or book a Storytelling Workshop to discover & define your unique product narrative.

Elliott Rayner
Elliott Rayner
Fighting Feature Fatigue

Mar 5, 2026

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11 min read

Fighting Feature Fatigue

Taking Storytelling Into Sales Enablement

Elliott Rayner
Elliott Rayner
Introducing: Chief Storytelling Officers

Feb 19, 2026

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6 min read

Introducing: Chief Storytelling Officers

A breakdown of Techs new favourite role.

Elliott Rayner
Elliott Rayner
 📚 2026: Year of the Storyteller

Dec 31, 2025

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3 min read

📚 2026: Year of the Storyteller

How the product world is shifting towards to its most important skill.

Elliott Rayner
Elliott Rayner
The Future of Marketing, Part 2: Stories

Dec 11, 2025

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8 min read

The Future of Marketing, Part 2: Stories

Brains, Stories, Agents. A three part series on the Future of Marketing.

Elliott Rayner
Elliott Rayner
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Master the Science of Product Storytelling


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